Ayurvedic Natural Toothpaste

On one of my TJ Maxx runs I was in search of a stick of Schmidt’s natural deodorant, and I came across Auromere’s ayurvedic natural toothpaste. In case you don’t know, TJ’s sometimes carries hard-to-find, discontinued items. This is a great way to try a new product out, and if you like it, you can probably order it somewhere online. So anyway, I checked out the body care section. There was a decent selection of natural toothpastes to choose from, some more “natural” than others. I was impressed with the ingredient list of Auromere’s natural herbal toothpaste, so I scooped it up and decided to write a review. If you are more visual, you may want to watch the Youtube video review instead which is at the bottom of this page.

What Does it Taste Like?

I tried the fresh mint flavor, and it had a very mild taste. Of all of the 23+ ingredients, the one that I picked up on the most was the licorice root. If you hate licorice, don’t be off-put, so do I! The licorice in this ayurvedic natural toothpaste was so mild that it didn’t turn me off. It was not overpowering at all.


The toothpaste has a tan color and reminds me of putty. Auromere says that it is concentrated, meaning that you can use less and save money. I’m a creature of habit, so I’ve been trying to train myself to use less than I’m accustomed to using. The toothpaste does foam up a little due to the  SLS (sodium lauryl sulfate) foaming agent. I know, you may be thinking “SLS in a “natural” product?”, but if you look at the ingredient list closely, you will see that this particular type is coconut-derived.

Why Natural is Better

What first impressed me about the Auromere Ayurvedic natural toothpaste is the ingredient list. It contains the bark of the Indian toothbrush trees, neem & peelu, which have been used since before toothbrushes came along. Auromere is also free of fluoride, GMO, SLS, artificial colors, sweeteners, parabens, gluten, and cruelty. The fact that there is no fluoride in it is a home run for me. You would be hard pressed to find an American made toothpaste or mouthwash without it. Since fluoride may cause health issues, I would prefer to do without it. I am slowly trying to ween myself and my family off of as many non-natural products as I can. Our ancestors have lived healthier lives without all of the garbage that we allow into our bodies today, so I’m trying to get back to the basics.

Where to Purchase?

If you can’t find it at TJ Maxx, you can find it on Vitacost’s website, and they offer 2 more flavors to choose from. If I decide to stick with Auromere, I’ll be ordering mine from Vitacost. I paid $4.99 for the tube that I got from TJ Maxx, but the cost on Vitacost is $3.89 plus shipping. If you would like more information about Auromere or the products that they offer, be sure to check out their website.

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